How Twitter Returns Huge Profit For Musk

by May 4, 2022

man flips over desk

How Elon Musk and Turn a HUGE Profit on Twitter

Below are some of my thoughts and I will be adding to this list over time as I think of more. Elon can really, really improve Twitter, then IPO in 2-3 years for HUGE gains! And it wouldn’t be that hard! Hire me Elon to get some of these implemented!

Twitter Orgs

Allow an org to add handles to a list (like a group). Once added, those users will have a badge from the org/group/charter, etc.This way the Official Org account can maintain that list. There would also be a page for that org listing all member handles. Official Org/Group/Charter handles register with Twitter and receive a unique moniker.  

Paid Twit

Elon insist on a paid model for Twitter. Although not a huge fan of this approach (I outline mine below), I think going paid checkmark is not a big enough call to action. Instead, Elon might consider have another moniker [Member] that indicates a paid status. Checkmarks can be paid or not. Checkmarks retain current extended abilities. Members get additional abilities. 

$5/month you get to post video replies

$8/month you get video posts

$10/month advanced analytics, advanced notifications

Additional benefits will be in each category with a distinct moniker. 

Checkmarks will want to go paid just for the features and you do no disrupt the current prestige of having the blue checkmark. 

Pause Tweets

The ability to pause tweets based on type. Let’s say I had enough of politics for tonight. I can pause those types of tweets for x time period. Have this as a [x] option to pause types of tweets or from users.

want a Friendlier Twitter

Work to have more nonpolitical channels and groups on Twitter.


Develop an SDK so companies can build their own widgets/bots/connections. This way you do not have to dev out everything.

If you really want Twitter to be the town hall, you need the ability for companies to rapidly deploy innovation. Think app store for iOS.

Work with TV shows, sports franchises, entertainment, to create a unique Twitter home pages with widgets. We as fans can interact with polls, merchandise shelf. For sports you might have a custom widget for their current standings and player stats. For movies, you might have a fandango widget.

Example: I can put in a tracking number for packages for UPS, USPS, FedEx, and get statuses on packages and also select to receive updated tweets on my deliveries. Maybe have the tweetbot notify me of my Amazon orders. Thus bringing people back to the platform.

More and more people are using Twitter for support with companies and brands, so maybe you can add additional functionality with a ticketing system widget, to help them manage support, gathers feedback, allows users to put in ticket numbers for updates. Possible connectors to their existing ticket platform.

Widget for fundraiser, donation, tip jar widget and/or Patreon type membership but internally built. Help content creators to raise/earn money, which will motivate better content. Standard or voting jar. Voting jars are when you have two options such as PC vs Mac that lets people vote while tipping. Super fun and it encourages tips.

Job posting widget where companies can post jobs, get resumes and schedule interviews.

Cart widget. Someone selling merch, or you want to put an order in for your favorite food. There’s a Twitter widget for that.

Twitter payment system, like PayPal, that accepts cypto and takes a small cut from each sale.

Document support so I can share PDFs, Word/Excel docs right in Twitter.

View a webinar (webinarjam, Zoom, etc.) without leaving Twitter.

Allow my right sidebar to be filled with the widgets I want. Maybe I have the MMA widget that feeds all my MMA news/stats.  


Not just a heart, but a myriad of emoji reactions so people can express just how they feel about a post. 😆 😳 👎🏻 👏🏻 🎤 🤦🏻‍♂️ 😡 😢 💡😻 🐶 🎉 🇺🇸 ⚽️  🥅

Allow users to subscribe to reactions that you want to follow. Country, State, Company, Sports Team emojis that when used will show up on your board. Like a visual #tag.

Search reactions just in your feed or lists or list of members. Allow restriction of emojis. Example: General News might restrict the Breaking News emoji to just members. Perhaps for notifications I can select ALL or just if that user tweeted with a certain emoji. Example: You may want to follow GetzPro, but only when I use the rocket emoji. So much can be done with this.

Voting with reactions. Similar to a poll but for all tweet replies in that thread. Twitter will add up all the reaction numbers and give a total on the original tweet. Example: someone tweets what is your favorite movie this summar, then sets the Vote emoji as the counter. People start replying with their favorite movie and others tag those tweets with the Vote emoji. Twitter adds up the reactions and provides a list of top Voted for reply tweets. 

Poll Tipping

Polls that allow you to vote via tips. $1 for this answer or $1 for that answer. Great way for creators to boost their income (and Twitter takes 15%) while encouraging engagement. Allow multiple votes. $1 each 🙂 


Be reminded of a tweet in: 20 minutes, tomorrow, custom.

Video Tweets

Record videos directly in a tweet. Not that every tweet should be a video, far from it, however, having that option will encourage more content of high-quality. And some very low quality, but I see more upside. You can record off-platform and drop into a tweet, so why not make it far easier?

Start with 3 minute post then add 30 second comment videos. Monetize the videos with revenue sharing ads with the creator. So many opportunities here. Ad revenue, engagement, and platform growth.

The above list will bring in many more users to do more than just bitch about politics. Therefore, bringing in more advertisers.

Humanoid AI Assistant

Twitter assistant that will start with helping you find things on the platform by searching within Twitter. This AI can then grow to assist outside Twitter. Some of the results can be paid ads eventually. Tie the TAI into the widgets for more interaction. 

As SpaceX grows the humanoid program, it would be very helpful to have a huge platform to learn from and have conversations with humans.

Battle Bots

Twitter Bots fighting Spam Bots

Instead of having algorithms identify bots, create your own bots that will engage accounts and turing test asking questions only humans can answer. Like CAPTCHA, but for Twitter, every x number of posts/replies.

You can train your Twitter Bots with Dojo. When the Twitter Bot identifies Spam Bots, it puts the account on timeout for human review.


Tip your favorite Twitter personality or individual tweet. Like YouTube you can tip somebody, you may even tip with a sticker on that post. YouTube takes 30% I believe. You can probably still make a lot of money taking 15%.


Banner some popular posts (banner sits at the bottom of a post) and revenue share the ad monies.

Profile memberships

Become a member of your favorite Twitter personality and you will get rewarded with some cool features such as seeing the tweet before everybody else does. Starting off with $.99 per month per membership you can start getting perks, and that creators will receive 70%. These memberships can skill overtime and price and rewards. 

Tipping and memberships will encourage people to build their influence and engagement. You provide the platform functionality and they will do the rest.

Crypto wallet

Just like I posted over here in SpaceX TV show concept, you can set up a competitor to PayPal that will not only allow payments from anywhere typically available, but also in crypto. You can tip and start memberships via this wallet. Somebody might pay via crypto, but receive a via cash. All the while you were making fees just like PayPal. Even if the wallet is not directly a part of Twitter, there can be profit sharing for transactions on the platform to boost Twitter’s bottom line.

Targeted Advertising

Allow me, as a user, to set ad preferences. This can be as easy as a series of multi select check boxes of “what are you interested in“.

Allow advertisers analytic insides based off of those metrics. Also allow the advertising AI to determine if that increases or decreases click through rate and adjust.

Trust AI

An artificial intelligence BOT that will gauge the accuracy of the continent of a tweet by verifying that tweets data with several websites. There needs to be an algorithm in place so the AI is not wasting time checking every single tweet. Perhaps a verify button that if enough people click the AI will be sent out to verify the tweet. Or if the tweet has certain topics which can pull from an internal accuracy database.

From verified false, to unsubstantiated, and verified true. Can even include leaning false, or leaning true. Also “verifying “ to viewers can see action is being taken. The AI will crawl different websites and verify the data and include a link to resources for the verification.

The EDIT Button

<>Since this is probably the biggest topic aside from Elon purchasing Twitter, I have to include my thoughts in this post.

  • you can only edit once
  • You can only edit within either the first X minutes or before X number of replies.
  • You cannot edit more than 20% of the tweet. This keeps people from completely rewriting the tweet. At that point, just delete the tweet.
  • Perhaps a clickable edited button that will allow you to see the changes

Paid tweet embeds

I read some are suggesting this, however, I would not do this as it may reduce the number of people who wants to embed your tweets, thus reducing the importance of tweets and end Twitter as being the town square. But if you must do this, I would do it on a scale whereby you were only charging websites who embed many of your tweets. But again this may discourage that usage and diminish the platforms stance. 

If you do charge, you may want to have your own embed software, where the tweet statistics are live within the embed. That is, as more likes, comment count increases, it will reflect on the embed. Users can choose the free version, or the live version. This may also help you determine if in fact you can charge for this service while giving you the ability to just drop the paid embed. Always best to increase features/functionality with paid, rather than decrease service if not paid. 

Open API

Some are suggesting to open up the API for third-party apps, but API calls cost a lot of money, unless you’re charging those third-party apps. The bigger risk is some users will move off platform to these other services thus reducing your advertising revenue.

Pro Version Software (DEPRECATED)

Too expensive to maintain for what you might make from the service. Keep all the features as available to all users.

Advanced ability to search, filter, save, and analytics for a monthly subscription. You will have a dashboard that allows you to adjust or remove the below settings.

  • Perhaps the edit button solely resides on the pro version.
  • Filter out and filter in just the content you want to see
  • Save tweets like bookmarks and folders
  • More analytics on your tweets and the reach they are getting. Know when it is the best time to tweet to your audience. Know when it is the best time to tweet to a hashtag
  • Reply sentiment. Allow the original poster to see in their analytics what is the sentiment of the replies. Is it trending positive, negative, neutral? 
  • Pro version allows you to see a sentiment meter on user profiles. Find out what kind of tweets, negative, positive, funny, etc. that the individual typically tweets. 
  • Block users and comments like that. This functionality allows you to block a user, and all future similar type of tweets. Example: block Twitter user musk_hater and all similar tweets. AI might present a couple options with “tweets negative to Musk“. It may also show how many tweets will typically be removed from your feed. Showing that if I block that user and or that type of tweet content, it will reduce the tweets in my feed by X tweets.  This will show the effectiveness of the above advanced filter.

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